Daniel Rareș Obadă

About

Daniel-Rareș Obadă, Ph.D., is currently Associate Professor and Director of the Department of Communication Sciences and Public Relations, Faculty of Philosophy and Socio-Political Sciences, within the "Alexandru Ioan Cuza" University of Iași, Romania. He teaches Qualitative research methods in communication sciences, Quantitative research methods in communication sciences, Public relations management, PR in NGOs, and Integrated marketing communications. Daniel-Rareș Obadă researches marketing communication, public relations, advertising, and media. His recently published work includes two books, 17 articles in peer-reviewed journals, and more than 30 participants in international conferences on the flow state, fake news, emotions, and radio audience measurement. He is a member of The Romanian Press History Association (ARIP) and The European Marketing Academy (EMAC). He has also been a member of different international and national research projects.

Work

Alexandru Ioan Cuza University

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Associate Professor

Romania

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Universitatea Alexandru Ioan Cuza

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Lecturer

Romania

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Education

Universitatea Alexandru Ioan Cuza

Romania
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PhD

Publications

Building corporate immunity: how do companies increase their resilience to negative information in the environment of fake news?

Journal of Research in Interactive Marketing

journal-article

Challenges for NGO Communication Practitioners in the Disinformation Era: A Qualitative Study Exploring Generation Z’s Perception of Civic Engagement and Their Vulnerability to Online Fake News

Journalism and Media

journal-article

Challenges for NGO Communication Practitioners in the Disinformation Era: A Qualitative Study Exploring Generation Z’s Perception of Civic Engagement and Their Vulnerability to Online Fake News

Journalism and Media

journal-article

Consumer perception towards electronic products from recycled components in the current geopolitical context: A structural equation modelling approach

Heliyon

journal-article

Predictors of social media users’ intention to donate online towards international NGOs in the fake news era

Humanities and Social Sciences Communications

journal-article

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Behavioral Sciences

journal-article

What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory

Frontiers in Communication

journal-article

A cross-national perspective of prejudice-based cyberbullying and cybervictimisation

International Perspectives on Migration, Bullying, and School: Implications for Schools, Refugees, and Migrants

book-chapter

Consumer perception towards electronic products from recycled components in the current geopolitical context: A structural equation modelling approach

Heliyon

journal-article

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Behavioral Sciences

journal-article

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Behavioral Sciences

journal-article

Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line

Sustainability

journal-article

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

International Journal of Environmental Research and Public Health

journal-article

Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line

Sustainability (Switzerland)

journal-article

Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line

Sustainability

journal-article

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Behavioral Sciences

journal-article

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Behavioral Sciences

journal-article

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Behavioral Sciences

journal-article

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

International Journal of Environmental Research and Public Health

journal-article

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

International Journal of Environmental Research and Public Health

journal-article

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

International Journal of Environmental Research and Public Health

journal-article

The Effects of Fake News on Consumers' Brand Trust: An Exploratory Study in the Food Security Context

Romanian Journal of Communication and Public Relations

journal-article

The Effects of Fake News on Consumers’ Brand Trust: An Exploratory Study in the Food Security Context

Romanian Journal of Communication and Public Relations

journal-article

Reactive Public Relations Strategies for Managing Fake News in the Online Environment

Postmodern Openings

journal-article

Multimodality as a Premise for Inducing Online Flow on a Brand Website: A Social Semiotic Approach

Procedia - Social and Behavioral Sciences

journal-article

Online Flow Experience and Perceived Quality of a Brand Website: InPascani.ro Case Study

Procedia - Social and Behavioral Sciences

journal-article

Measuring Perceived Service Quality Offline vs. Online: A New PeSQ Conceptual Model

Procedia Economics and Finance

journal-article

Flow Theory and Online Marketing Outcomes: A Critical Literature Review

Procedia Economics and Finance

journal-article